PRINCETON, NJ - NAFA Fleet Management Association announced it will be the official sponsor of the Fleet Zone at the InterBev 2010 show. The beverage trade show and convention will take place Sept. 22-25 at the Orange County Convention Center in Orlando, Fla.

As per the agreement, NAFA will share marketing information with InterBev, help promote the event, and be recognized as the official sponsor of the Fleet Zone. In addition, NAFA will also have a booth at the event to help promote the Association.

"Our partnership with InterBev is another way NAFA is reaching out to businesses that rely on fleets to accomplish their corporate goals to make them aware of the value of a professional fleet manager," said NAFA Executive Director Phillip Russo, CAE. "A significant portion of the audience at InterBev will be executives to whom fleet managers report, so this will be a good opportunity for us to speak with them about having their fleet managers join NAFA."

InterBev 2010 is produced by the American Beverage Association (ABA) and the International Bottled Water Association (IBWA). Nearly 3,500 industry professionals interested in bottling, processing, and distributing all beverages will be among the convention attendees.

A full schedule of events for InterBev2010 is available at the official convention Web site at