DETROIT - General Motors has appointed Dave Fitzwater (shown below) to Cadillac's southeast regional sales and marketing manager, replacing Jennifer Costabile, effective Feb. 1. Fitzwater is currently regional manager of GM Fleet & Commercial Operations (FCO), serving the North Central Region.
"Dave brings a wealth of experience and sales and marketing knowledge to this position," said Ed Peper, Cadillac general sales manager, in a Jan. 11 announcement to Cadillac employees.
Prior to this role, Fitzwater began his career with GM in 1979 and spent most of his tenure with Cadillac, holding various positions in zone and district management, sales promotion, and distribution.
Fitzwater's replacement has not been announced.