GOTHENBURG, SWEDEN - The very first video footage of the all-new Volvo S60 was released exclusively in social media. Volvo's Facebook fans were the first to see it exclusively in 2009. The video was then released to the general public on YouTube on New Year's Day.

"We will ensure this is the first car video on YouTube in 2010. It will be released on Volvo Car's channel on YouTube a few seconds after we have entered the new year," said Olle Axelson, senior vice president, Public Affairs at Volvo Car Corporation.

The first photos of the all-new Volvo S60 were released to the world press November 10, 2009; however, no TV or video footage was released at that time. Instead Volvo Car Corporation decided to release a video only in social media at this point.

"We want to acknowledge all the Volvo enthusiasts around the world by giving them an exclusive pre-view of this video on the Volvo Cars Facebook fan page. Then it will be available to everyone through Volvo Cars' channel on YouTube right after midnight on New Year's Eve," says Olle Axelson.

The all-new Volvo S60 video was released to the public on the YouTube channel VolvoCarsNews a few seconds after midnight on Jan 1, 2010.

The all-new Volvo S60 will be unveiled to the public for the first time at the Geneva Motor Show in early March 2010. Production of the sporty sedan model will start in early summer 2010 at the Volvo Cars' plant in Ghent, Belgium.