MT. LAUREL, N.J. – Automotive Resources International (ARI), promoted Edward Pierce to vice president of Marketing.

“Since joining ARI in 1993, Ed has built an industry-leading marketing organization that has made a significant contribution to ARI’s sales growth,” noted Tom Donato, ARI’s senior vice president of Sales & Marketing. “He has also brought a wealth of marketing and management experience to our corporate strategic planning team.”

Pierce joined ARI after heading up marketing for companies in the medical device, data communications, aerospace, and truck manufacturing industries. He began his career with a Philadelphia-based advertising agency, where he managed communications for several business-to-business accounts, including Rollins Auto Leasing.

In Pierce’s new role, he will oversee market development, marketing administration, and marketing to vocational and passenger vehicle fleets, governments, utilities, and affinity fleets.

Originally posted on Fleet Financials