FULLERTON, CA – Yokohama Tire Corporation (YTC) has reassigned several executives and given one promotion.

Takao Oishi assumed the new title of YTC executive vice president of Operations. Oishi’s responsibilities are in the areas of MIS, logistics, strategic marketing, and operations. This is Oishi’s first assignment in the United States; he spent the past two years as president of Yokohama Europe and lived in Düsseldorf, Germany.

Kenichi Shirai was named YTC chief advisor, Strategic Marketing. Shirai will oversee product planning and strategic marketing. Shirai, also on his first assignment in the United States, has a mix of marketing and engineering backgrounds and was instrumental in the development of the first generation ADVAN Neova tire, as well as the Parada Spec-X. He also worked with the environmental Eco-Motion group that helped produce the Super E-Spec, an all-new consumer passenger tire that combines citrus oil with natural rubber to form a new compound called “Super Nano Power Rubber (SNPR),” which reduces the petrochemical portion of overall tire weight to only 20 percent.

Iwao Shimomura was named YTC senior director, Corporate Quality Assurance. Iwao Shimomura is one of Yokohama’s foremost experts in tire development and quality testing. This will be Shimomura’s second stint in the United States — he worked in YTC’s Salem, Va., plant from 1991-’94 as manager of tire development. In his new position, Shimomura will oversee tire development, technology, and quality assurance.

Originally posted on Fleet Financials