ROLLING MEADOWS, IL – SurePlan Fleet Risk Management will change its corporate branding to Innovation Auto. The SurePlan Brand has been in Australia and New Zealand for 14 years, but was never completely released in the United States. SurePlan US was purchased by the Innovation Group in November 2006, prompting the company to change its brand now before the industry became used to the SurePlan brand name. A press release is to be issued early next month.

Originally posted on Fleet Financials