CHARLOTTE, N.C. – As part of its overall plan to revitalize the General Tire brand, parent company Continental Tire North America Inc., (CTNA) has introduced a new logo to represent the brand for both the Passenger & Light Truck & Commercial Tire Group divisions in the Americas. The new logo symbolizes this re-dedication with bold new type and graphic elements. The mark is comprised of two trademarked elements: the words General Tire, accompanied by the “GT” symbol contained in a shield.

Originally posted on Fleet Financials