SEATTLE – Flexcar has undergone a series of new management appointments and a capital infusion that will allow the company to accelerate its national expansion. Mark D. Norman — formerly served as chairman, president, and CEO of DaimlerChrysler, Canada — has been appointed chief executive officer. He is joined by former Carey International finance executive J.J. Millard as chief financial officer, as well as longtime Hertz executive Griff Long as vice president of operations. Norman’s primary role will be to guide the company through its continuing national expansion while planning for exponential growth in the coming years. Former Flexcar CEO Lance Ayrault will now serve as vice chairman of the company’s board of directors. Flexcar also announced that its parent company, Revolution Living, has increased its investment stake in the company to 85 percent from 55 percent, according to the Web site Revolution Living is an operating unit of AOL Cofounder Steve Case’s investment firm Revolution LLC. Flexcar provides its members with on-demand access to a fleet of hundreds of low-emission vehicles, including hybrids, pickup trucks, AWDs, and minivans. Members reserve a vehicle online or via touchtone phone, use a Smartcard to open the doors, take their trip, then return the car at the end of the reservation. An hourly fee includes gas, insurance, unlimited miles, maintenance, parking, and 24-7 emergency service. Prior to his role at DaimlerChrysler, Norman was with Ford Motor Company. Over the course of his eight-year tenure there he held a variety of roles in manufacturing and marketing. He joins Case, Ayrault, auto-industry legend Lee Iacocca, and others on Flexcar’s board of directors.

Originally posted on Fleet Financials