CHICAGO – Los Angeles-based Fox Rent a Car has initiated a pilot upstream remarketing program using Driveitaway Inc.’s online platform. The program allows Fox and its 43 affiliate partners to sell end-of-term vehicles directly to institutional and retail buyers, saving the cost of sending cars to auction. Each month on average, Fox replaces 500 to 700 vehicles in service. With Driveitaway, the vehicles are also marketed to registered users from other Driveitaway clients and to selected institutional buyers nationwide. Buyers can apply for financing and arrange transportation through the same Web site.

Originally posted on Fleet Financials

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