International Debuts New MaxxForce Brand for 2007 Engines
March 21, 2006
• by Staff
MELROSE PARK, IL
– International Truck and Engine Corp. unveiled a new global brand for its 2007 on-highway automotive engines. Beginning next year, International will offer its expanded line of on-highway engines under the MaxxForce International Diesel Power brand.
The MaxxForce product line will range from a four-cylinder 2.8L engine up to the company’s new offerings in the 11- to 13L class. MaxxForce engine-powered International brand commercial trucks in North America will offer air- and fuel-management technologies and exhaust gas recirculation (EGR) systems with the addition of advanced aftertreatment systems, necessary to deliver uncompromised performance while meeting 2007 U.S. EPA emissions standards for diesel engines.
The global MaxxForce line of diesels includes models for markets under European environmental regulations as well as models for stricter U.S. EPA standards.
The new brand also reflects stepped-up global sales and marketing efforts by International to grow business in Asia, India, and Eastern Europe. The International Engine Group is expanding its engine product offerings with the addition of new big bore products developed in collaboration with MAN Nutzfahrzeuge, headquartered in Germany, and with the recent acquisition and formation of MWM-International in South America.
MaxxForce engines for the North American market will be made at International Engine Group’s North American facilities, and MaxxForce engines for other global markets will be made at facilities of its South American subsidiary, MWM-International Motores. These facilities currently include engineering, manufacturing and technical centers in Melrose Park, Ill.; Huntsville, Ala.; and Sao Paulo, Brazil. MWM-International also will continue to serve South American and global industrial, agricultural and marine markets with the following product brands: Sprint Series, Acteon Series, NGD Series, 10 Series, 229 Series and MS Series.
MaxxForce engines will be broadly available beginning with the company’s 2007-model year Class 3 through Class 8 International commercial trucks, backed by the existing International dealer service network with 900 locations in North America and dealers in 48 countries around the globe. A Euro-emission based MaxxForce engine also will be available in Mexico in 2006 for bus applications.
Originally posted on Fleet Financials