A marketing campaign for the all-new rear-wheel-drive Chrysler 300 is focused on educating the public on benefits of the vehicle. DaimlerChrysler has developed a focused campaign on educating fleets on the attributes of the Chrysler 300’s product safety, value, styling, and utility. A targeted direct mail piece will be sent to all fleet managers encouraging them to learn more about the vehicle’s attributes. At the conclusion, applicants are eligible for a free gift. To learn more about the Chrysler 300, visit: www.fleetfacts.chrysler.com/300survey/index.html.

Originally posted on Fleet Financials

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