Toyota Motor Corp. is likely to sell a hybrid version of its best-selling Camry from 2006, a Japanese newspaper reported on March 12, a move that would shift hybrids from their niche position in the car market into the mainstream.

The Nihon Keizai business daily said that Toyota was aiming to sell 100,000 eco-friendly, gasoline-electric Camrys a year, mainly in North America. It sells more than 400,000 Camrys annually in the U.S.

Toyota spokesman Shinya Matsumoto declined to comment on the report. "We do not talk about our product plans," he said. According to the newspaper, Toyota's goal of producing 300,000 hybrids annually by the middle of the decade.

Originally posted on Fleet Financials