Chrysler has announced the debut of its 300C Concept, which will pay tribute to Chrysler’s “letter series” tradition, but in a thoroughly modern way, the company said. The vehicle features a long hood, short deck, and 20-inch tires. The legendary engine design that powered Chrysler’s “letter series” cars in the 1950s has been re-engineered and reborn as a modern, high-performance, fuel-efficient and durable powerplant known as the all-new 5.7-liter HEMI V-8, according to the company. A production version similar to the 300C Concept will go on sale in 2004. “Chrysler 300C signals a dramatic new design direction for Chrysler,” said Dieter Zetsche, President and CEO of the Chrysler Group. “With its new shape and noble proportions, the Chrysler 300C redefines the classic American automobile, while moving the brand solidly into the premium segment of the market.”

Originally posted on Fleet Financials