General Motors introduced its Hot Button marketing program on Jan. 4, featuring the largest vehicle giveaway in history over a two-month period. Beginning on Jan. 5, consumers, including fleet buyers, will have an opportunity to win one of 54 different 2004-model GM vehicles including HUMMER H2, Cadillac CTS, Pontiac GTO, Saturn VUE, Chevy SSR, Buick Rainier, Saab 9-3 and GMC Envoy. Consumers have a chance to win simply by visiting their local participating dealership and pushing the OnStar "Hot Button" in a specially designated vehicle. There is no test drive or sales pitch required. They will be told immediately if they are a winner; however, they will have to wait several days to know which vehicle they won. According to GM officials interviewed in other publications, the chances of winning a vehicle are one in 5,500, which compares to the one-in-14-million odds of many lotteries. GM is giving away 1,000 2004 vehicles over the next 56 days with the total value of the prizes reaching approximately $25 million. To participate in the Hot Button program, a consumer must be 21 years old, have a valid driver's license, be a U.S. resident, and visit a participating GM dealership. The Hot Button promotion supplements other GM programs like "24-Hour Test Drive" and is designed to provide consumers with a chance to experience GM vehicles firsthand. Hot Button can be played in English or Spanish. Official rules are available at www.gm.com/hotbutton. The site provides consumers with program guidelines, eligible vehicles and a list of dealerships. The program ends on Feb. 29.
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