Fleet Expo® 2003, now in its fourth year as the pivotal fleet-management event in the industry, will take place Oct. 7-9, 2003, at the Meadowlands Convention Center in Secaucus, NJ. This year’s show will feature several new and exciting events, as well as annual show favorites, such as the World’s Largest Fleet Ride and Drive. This year’s conference will focus on the challenges and issues facing our industry today and will provide how-to solutions for your company. In addition, exhibitors will be going all out to show you the best of the industry’s new products and services, as well as the vehicles in the fore-front of the fleet market. All this, plus plenty of opportunities to network and establish business relationships with your peers, the chance to win prizes in our giveaways, and more than $500 in discounts on merchandise and service await you at Fleet Expo®. Keynote speakers will include Richard Beattie, executive vice president, marketing and sales for Aston Martin Jaguar Land Rover, North America. This fleet-industry authority will share his insights into “The Future of Automotive Marketing and How It Will Impact Fleets” on October 8. The following day, the keynoter will be Maryann Keller, president of Maryann Keller Associates, one of the luminaries of the automotive industry, who will address a “Forecast of the Automotive Industry in 2004 and How It Will Affect Your Business.” Keller’s analysis will provide critical insight into the issues affecting your business in the coming year. Finally, Fleet Expo culminates with the show’s favorite event, The World’s Largest Fleet Ride and Drive, sponsored by First Driver Training. The Fleet Ride and Drive is open to all attendees who wish to test-drive as many new-model vehicles as possible between 1:30 p.m. and 4:30 p.m. This event is the one at which many fleet managers decide on their company’s next fleet models. Manufacturers providing 2004-models for the Ride and Drive include: GM, Ford, DaimlerChrysler, Mercedes-Benz, Mitsubishi, Subaru, Toyota, and Volvo.
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