Manheim Auctions’ Denver Auto Auction recently sold 111 vehicles to online bidders via Simulcast during a closed sale for DaimlerChrysler. The vehicles accounted for 32 percent of the total vehicles sold during the sale. Twenty-two online bidders submitted 678 online bids on 167 different vehicles. At Manheim’s Metro Milwaukee Auto Auction, bidders recently purchased 124 vehicles online via Simulcast during a closed sale for BMW of North America. These vehicles accounted for 65 percent of the total vehicles sold during the sale. Online bidders submitted 502 online bids on 156 different vehicles. Manheim currently has 62 lanes at 16 auctions operating on Simulcast, with 20 consignors, including both dealers and commercial accounts, selling vehicles on the system. The company estimates that by the end of May, Simulcast will be installed in 160 lanes at 32 Manheim auctions, ready to be activated as soon as training is complete. At this pace, says Joe Luppino, vice president and chief operating officer for Manheim Interactive, Simulcast could attract more than 7,500 dealers into the auction lanes electronically by the end of May, up from 3,500 currently.
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