PSA Group launched Citroën Lease in partnership with ALD Automotive to offer full leasing services of Citroën vehicles to its customers in India.
The French automaker also launched Citroën Finance via a partnership with Axis Bank, India’s third largest private sector bank to offer retail finance and customized credit to Group dealers.
These operations will boost a Citroën offensive in 2020 jointly with the launch of flagship C5 Aircross SUV, according to the automaker.
To enhance customer reach and market coverage, PSA Group plans to sign standard cooperation agreements with other leading auto finance players in India, according to the automaker. A first partnership was signed with Kotak Mahindra Prime Ltd., a non-banking finance company.
These partnerships will offer retail finance and mobility solutions to Citroën customers and customized credit solutions to the Group dealers.