BMW Leads German Fleet Leasing Market

Roughly 67% of all BMW fleet cars are leased in Germany, and the overall auto market sees 57% of its fleet vehicles being managed by leases.

Following BMW, with regards to percentage of vehicles being leased, was Audi in second 66% and SEAT at 65%, according to study from Dataforce that analyzed data from 2013 to 2019. Meanwhile, the leasing rates for the ten most popular fleet models range from 50% for the Opel Astra to 70% for the Audi A4.

The second focus of the study highlights the extended needs of leasing customers from the use of alternative mobility concepts in fleets, according to Dataforce. Considering larger fleet operators with at least 50 vehicles, 37.9% already offer such solutions to their employees while 35.9% expect them to be used more frequently in the future. The main reasons behind this this are the fleet managers’ need for more flexibility and environmental aspects.

The mostly used solutions are pool vehicles, trains, and company bikes. In contrast, 93.3% of fleet managers are not interest into E-scooters, while 57.3% of company car drivers would like to drive those.