More fleets are spec’ing their vehicle selectors to take advantage of fuel-efficient...

More fleets are spec’ing their vehicle selectors to take advantage of fuel-efficient technologies, weight reduction measures, higher-speed transmissions, and appropriate drivetrains to meet their business application. 

Photo courtesy of Chattrawutt via iStockphoto.

Editors note: This article is part of a seven-part package dealing with operating costs in 2018. Read related articles that offer and in depth look at fleet maintenancewarranty recovery, rising fuel prices, preventive maintenance, tire prices, as well as an overview of operating costs.

Since fuel is a fleet’s largest operating expense, it catches the attention of senior management when fuel prices start to rise. In particular, higher fuel prices often trigger reassessments as to fleet acquisition strategies, vehicle rightsizing, how long vehicles should be kept in service, and types of vehicles to operate.

“Appropriate vehicle selection and rightsizing are effective fleet strategies for countering the effects of rising fuel prices. It is common for an organization to select too much or too little vehicle for the job,” said Mike Emmons, national service department manager for Enterprise Fleet Management. “Taking the time to analyze business needs and carefully match a vehicle’s specifications with its job reaps benefits in the long run.” 

It seems that each model-year vehicles become more efficient, which sometimes justifies retiring borderline vehicles and replacing them with more fuel-efficient models. More fleets are spec’ing their vehicle selectors to take advantage of fuel-efficient technologies, weight reduction measures, higher-speed transmissions, and appropriate drivetrains to meet their business application. 

“Many fleets are working with their consultants to evaluate their fleet’s performance and are looking for additional engine efficiencies. Engine efficiency and advanced engine technology will continue to be an effective way to counteract higher gasoline prices,” said George Albright, assistant director of maintenance for Merchants Fleet Management. “Additionally, fleets are exploring the concept of mobile fueling, which allows for a streamlined supplier-to-provider approach to keep fuel costs competitive with retail stations. The benefits to the fleet include reduced labor costs, reduced downtime, and employee retention.” 

Best-in-class fleets have already done an effective job in wringing out as much fuel inefficiency as possible. As a result, these fleets tend to view fuel price increases as being beyond their control and the higher fuel spend as simply the cost of doing business.

“We’ve noticed a lack of reaction to rising fuel costs compared with the past.  Mature, best-in-class fleets have already prepared themselves for it after the increases seen a couple years ago.  Our customers increasingly feel fuel spend is part of the macro economy and have budgeted for it already,” said Chad Christensen, senior strategic consultant for Element Fleet Management.

Reconsidering SUVs

With fuel prices rising, some fleets are starting to cycle out-of-service SUVs and other low mpg vehicles.

“Best-in-class sales fleets already took steps during the last recession of 2008-2009 by starting to move SUVs out of their fleets where possible to sedans to reduce fuel spend/increase fuel economy,” said Christensen of Element. “Service fleets are utilizing routing/telematics by optimizing their fleet size to reduce unnecessary miles driven.  Incorporating Euro-style vans, including more mini cargo vans where possible has also been an observed strategy. Most fleets need certain vehicles to support their job needs and are just budgeting more realistically for fuel costs.” 

Across the country, fleet managers are looking for opportunities to reduce their expenditures ranging from rightsizing, route optimization, telematics, personal use, and modifying driver behavior training.

“The industry is seeing increased use of small displacement turbocharged engines, hybrids, and all-electric powertrains. These technological innovations help reduce fuel consumption and environmental impact,” said Kelley Hatlee, CAFS, national service department technical support supervisor for Enterprise Fleet Management. “Many vehicle manufacturers have now set goals for widespread use of electric powertrains in the coming years. This will have transformative effects on our current transportation model and fleet KPIs.” 

Beyond vehicle specifications, many fleets are taking a more broad-based approach to reducing their fuel spend.

“There are three strategic areas by which a fleet may reduce fuel spend.  These focus on reducing mileage, improving fuel economy, and the price paid at the pump. For example, analytics and technology have allowed for increased focus on retail price paid at the pump.  This occurs by understanding fueling habits and at what price fuel is purchased, then correcting or changing habits where needed using technology,” said John Wuich, vice president, strategic consulting for Donlen.  

Another key factor moderating fuel spend is to decrease fuel consumption by increasing the fleet’s overall vehicle fuel economy by eliminating older, higher-mileage vehicles that have lower fuel economy. As fleets continue to replenish their portfolios with newer assets, the replacement assets are more fuel-efficient, which serves as a natural hedge when fuel prices rise.  

This includes implementing and enforcing a clear, well-communicated fuel policy; effectively using Big Data to evaluate your fleet’s fuel data and find opportunities for efficiency; and offering training for drivers around safe driving techniques, which also help to conserve fuel.

“The basics behind effective fuel cost management remain relatively the same, regardless of the price of fuel or the size of the fleet. Companies should focus on a well-communicated, written fuel management policy to make sure drivers and fuel card users understand the expectations around card use and fuel conservation,” said Andy Hall, assistant manager, fuel & GMS for ARI. “The underlying expectation should then be supported through constant monitoring of mpg and cost per gallon (CPG) performance across asset types along with a focused effort on creating as much visibility as possible around transactions and spending trends at the driver level. Exception reporting including tank capacity violations, fuel type mismatch, non-fuel purchases and other exceptions must be paired with active driver accountability.”

Fleets should also evaluate new technologies on the market and determine if they are a good fit for their needs. 

“Fleets now have the option in many cases to set parameters that will help to control excess or unauthorized spending. Fuel cards can come with controls that set daily, weekly or monthly transaction limits and restrictions on the types of purchases and the time of day the card can be used. New technology also allows fleets to cue the fuel pump to shut off after a certain dollar amount. All of these options allow for better management of costs,” said Hall of ARI.

Reducing Fuel Consumption

There is a limit as to how much fuel savings a fleet can wring from the types of vehicles acquired without impacting the fleet application. One of the best ways to control fuel expenditures is to control driver behavior.

“Fleets that successfully drive fuel savings keep drivers accountable for how their fuel cards are utilized. The opportunity to conserve fuel should also be reinforced via safety training; many of the same behaviors that are taught as safe driving techniques, such as obeying the speed limit, also support fuel conservation,” said Hall of ARI.

A growing number of fleets are focused on mitigating fuel spend and/or reducing carbon footprint by shifting to hybrids, using telematics to improve driver behavior, reducing mileage accrued and idle time, maintaining tire pressure, and using fuel apps.  

“More interest is being centered on the benefits of telematics platforms. Clients are utilizing the devices to monitor idling time, trip history, and route optimization to identify risks and reduce overall fuel expenditures. Furthermore, vehicle rightsizing continues to be an emphasis, as well as taking advantage of new fuel-efficient technologies that are increasingly available throughout different segments,” said Mark Donahue, manager, fleet analytics & corporation communications at EMKAY.

A comprehensive telematics program has the potential to significantly improve fuel efficiency for many fleets.

“The real-time optics telematics delivers can transform performance and benefit most organizations across virtually all areas of fleet. Specific to fuel costs, telematics can help fleet operators monitor driver behavior to ensure they adhere to eco-friendly driving habits, measure vehicle idling in an effort to combat excessive idling and the associated fuel consumption, and provide dynamic routing to optimize productivity and fuel efficiency,” said Hall of ARI.

A key advantage to telematics is the ability to have real-time insight into fuel management.

“With telematics, fleets now have more knowledge to reduce operating expenses – including fuel – than ever before. Telematics solutions offer the capability to review and monitor items such as idling time, vehicle diagnostics, route planning, driving habits, and dispatching,” said Ryan Koenig, national service department manager for Enterprise Fleet Management.

Overall, there has been a continuing trend in the use of analytics and technology to understand fueling habits and to manage fuel spends.

“There is an increased use of analytics to understand where fleet vehicles are fueled and at what price in relation to fuel prices in the surrounding area. The use of analytics is coupled with a continuing trend within fleets to utilize tools like phone apps to manage fuel spend.  This happens because the app is used to identify best fuel value,” said Wuich of Donlen. “There is a continuing trend of using telematics to manage driver behavior in order to maximize ROI in the form of reduced fuel spend. In addition, an upward trend in scheduled maintenance compliance, which includes not only oil change compliance but also tire inflation and rotation compliance, has worked to improve MPG. In turn, the uptick in fuel economy has worked to reduce fuel spend.” 

Another area gaining greater attention among vocational fleet is aerodynamics.

“Interest in stowing methods for ladders in cargo vans has ramped up, fleets are paying attention to properly identifying the need for long ladders that require roof stowage versus deploying shorter ladders that can be stowed inside a van,” said Mark  Lange, CAFM, managed maintenance consultant for Element. 

About the author
Mike Antich

Mike Antich

Former Editor and Associate Publisher

Mike Antich covered fleet management and remarketing for more than 20 years and was inducted into the Fleet Hall of Fame in 2010 and the Global Fleet of Hal in 2022. He also won the Industry Icon Award, presented jointly by the IARA and NAAA industry associations.

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