Lotus Names Global Commercial Director

Lotus has named Marcus Blake its new commercial director, and will be responsible for all sales, marketing, and aftersales activities for Lotus Cars worldwide.

The British automotive company said it made the announcement as it entered a period of investment and product development to adapt to changes in the industry, according to Lotus. Prior to joining Lotus, Marcus held a number of global commercial roles at Aston Martin, including global marketing director for Aston Martin.

Lotus said it plans to grow its business through a global footprint of professional dealers.