Driving Dynamics Inc. has promoted Irena Dmitry into the role of director of marketing and communications, the fleet driver training company announced. She will report to Art Liggio, president and CEO.
The company describes Dmitry as a seasoned B2B marketing professional with experience managing multi-channel traditional and digital marketing programs and more than 15 years in the fleet industry. Since 2014, she has providing marketing consultancy services to the company.
In her expanded director role, she is responsible for translating the company's business objectives into marketing strategies and tactics that build brand equity across existing and new markets, reinforce the value of Driving Dynamics' services and grow market share and revenue for the company, according to the company.
"Throughout her career, she's brought an entrepreneurial approach to marketing programs and has a progressive skill set that spans across a broad range of marketing and communications functions," said Liggio. "Those qualities, combined with her knowledge of Driving Dynamics' culture and services made her the right choice for the newly formed director position."
Most recently, Dmitry was a self-employed senior marketing consultant specializing in the financial services sector. Among her key long-term clients was Pershing LLC, a global provider of business solutions to registered investment advisors and financial retail organizations. There she oversaw a variety of marketing projects through the formal development process, managing resource from creative concept through to legal and compliance sign off.
In her prior role, Irena served as senior manager of marketing and communications at The CEI Group, Inc. (CEI), a fleet accident and risk management business. During her nearly 12 years with CEI she was instrumental in defining and leading the overall marketing strategy and brand functions for the business, according to the company.
Dmitry is a past committee member and elected chairperson of the Exhibit Advisory Committee for the Risk and Insurance Management Society and is a current member of both the American Marketing and eMarketing and Associations.