Toyota Australia has named Matthew Callachor its new CEO and president, after serving as the company’s vice president.

As Toyota Australia’s VP, he was responsible for sales, marketing, product planning, corporate services and finance divisions, according to the automaker. Earlier he oversaw a Lexus division in Japan, where he was named general manager of global Lexus planning, a position he held for three years.

Callachor’s tenure with Toyota spans 36 years; his career at Toyota Australia began as a marketing analyst in 1982 after completing a Bachelor of Business degree, majoring in marketing.  

While at Lexus, he lead in developing the medium to long-term strategy for Lexus, including the 2017 launch of the "Experience Amazing" brand tagline.