“When you come to a fork in the road, take it.” -Yogi Berra

Fleet management is part art, part science. Recent developments in the industry have made it more science and less art for sure. There are a lot of very complex decisions to go into the daily operation of a fleet. Hundreds if not thousands of complicated and difficult decisions must be made every day: Should you switch to the new Euro vans to replace your aging box vans and medium-duty trucks? Should you extend the lifecycle of your vehicles? Should you avail yourself of the latest offerings from your friends at your fleet management company? Is your driver safety program up to snuff? But, there’s one decision that should be pretty easy: Should your fleet implement a telematics and safety program?

Our most recent surveys show that only about 30 percent of the fleets in operation in the United States are currently using a telematics program. Even fewer have a formal safety program. There are many reasons fleet managers cite for not taking part in a telematics program, from “we can’t afford it” to drivers’ concerns about “Big Brother” watching their every move. But, the statistics don’t lie. Fleets using telematics and safety programs are finding incredible savings in dollars, lost days, and lives.

Telematics has become a lot more than just following dots on a map and making sure drivers are where they’re supposed to be. Today, driver and vehicle monitoring can provide a modern fleet with a steady stream of Big Data that can be used to ensure a fleet is operating in the safest, most secure, and most efficient manner possible.

A proper program can tell you whether your drivers are speeding, hard braking, hard cornering, following too closely, if they are early or late, and, of course, whether they are where they’re supposed to be. It can tell you who your problem drivers are before they become a big problem. It can also help you identify vehicles that are under- or over-utilized, or vehicles that are in need of maintenance.

The breadth and depth of choices in the safety and vehicle tracking field are impressive. There are fleets that are successfully using basic dots on a map vehicle tracking to radically improve their day-to-day operations. There are also many fleets that are using complicated monitoring systems that track thousands of data points every day for every vehicle and every driver. Some of these systems can provide real-time feedback to fleet managers’ supervisors and, more importantly, drivers. That feedback can be used for coaching driver improvement risk management.

And, most importantly, it can save lives.

In the past decade vehicle tracking has evolved from a simple program that service and delivery fleets could use to properly direct drivers into a must-have sleep and driver safety program. We are rapidly approaching the point where the lack of a telematics program may put your company in a precarious position legally.

Think about the next time one of your vehicles is involved in a serious accident: Do you want your CEO to be sitting in front of a plaintiff’s attorney trying to explain why you didn’t have any vehicle or behavioral data on your driver, even though most fleets in a similar situation would be able to provide such information?

There are many very difficult decisions that go into managing a fleet today. Instituting a telematics and fleet safety program shouldn’t be one of them.

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Staff Writer

Staff Writer


Our team of enterprising editors brings years of experience covering the fleet industry. We offer a deep understanding of trends and the ever-evolving landscapes we cover in fleet, trucking, and transportation.  

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