1. When developing or reevaluating fleet policy, solicit the participation of all affected departments, such as sales, administration, purchasing, and accounting, along with all vehicle user groups. By involving them in the decision-making process, you will increase the likelihood of their buy-in and support of fleet policies.
2. Make fleet policy easily accessible by drivers and managers by posting it on the company intranet.
3. Your fleet policy manual should be a living document that is updated annually. As changes occur within your company, revise your procedures to reflect these changes. Likewise, eliminate those policies that have become outdated. What was right yesterday may not be right today. Also, as part of your annual fleet policy review, you should survey your drivers to give them an opportunity to express their opinions or dissatisfaction about fleet policies that govern them.
4. Set aside time at company meetings to make fleet policy presentations to the drivers and managers. Also, conduct teleconferences with drivers who work at regional offices. Use these meetings to reemphasize the importance of policy and cost control.
5. Develop a summarized fleet policy pocket manual that drivers can keep in the glove compartment of their vehicle. However, if you do this, it is of utmost importance to keep it updated.
6. Send periodic e-mails or voicemail messages to drivers on specific fleet policy reminders; in particular, on those issues that have higher-than-normal incidents. Also, cc the driver’s supervisor on important items or those supervisors who have drivers that were not within policy.
7. Issue a fleet policy summary sheet with gas cards when they are distributed to drivers. This helps reinforce fleet policy with drivers.
8. Create a newsletter that is mailed or e-mailed to company drivers to promote awareness of fleet policies by providing helpful suggestions on driver safety, vehicle care, and other topics. Likewise, use the company intranet for similar effect. Also, post information on cost savings on the driver Web site, such as maintenance and fuel savings programs and how drivers can take advantage of them.
9. Leave a weekly or monthly message on your voicemail greeting advising drivers of new policies and reminders. Another way to communicate fleet policy changes is to use paycheck stuffers.
10. How you organize your fleet policy book can also help increase readership and awareness. For instance, if your company offers a safe driving award, place the application on the last page of the fleet policy manual(as well as on its intranet site) to force drivers to look through the sections to find the award requirements. The rationale is to get drivers to read the fleet policy manual after they receive it.
Cost Control Starts With the Company Driver
The fleet manager needs to use every method available: memo, e-mail, newsletter, phone, and word of mouth to continuously reinforce fleet vehicle policy to drivers
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