MOPAR Unveils Parts Pricing and Powertrain Programs

MOPAR, the automobile parts arm of Chrysler LLC, has unveiled its guaranteed parts pricing and national fleet powertrain programs. The new innovations enhance Chrysler’s existing Servicenet Fleet System, which features more than 2,500 franchised retailers, single-source monthly invoice billing, uniform repair documents, and consistent vehicle maintenance files.

The guaranteed Servicenet Parts Program now assures participating fleet management companies and their client base with value pricing on every MOPAR part.

“We recognize our fleet customers seek quality, value, and consistency when determining where to source their maintenance and repair work,” said Mike Fisher, MOPAR fleet account manager. “Chrysler delivers these through our dealers and our fleet service and parts programs.”

The company has also introduced its National Fleet Powertrain Program, which provides fleets competitive pricing and speedy installation guarantees at more than 750 locations throughout the U.S.

According to Chris Foster, ARI manager, fleet customer support, ARI is “very encouraged” at Chrysler’s renewed focus on the importance of the fleet driver.

“From the fleet management perspective, this ‘fleet-friendly’ approach where Chrysler’s dealer body is working toward a fleet vehicle solution that considers price, convenience, and reduced administration from all parties is a welcome enhancement that will greatly improve the partnership with the Chrysler organization,” Foster said.

Fleet Forum Fosters Customer Dialogue

In April, MOPAR gathered fleet management representatives and automotive dealers for an interactive customer dialogue and new product presentation at its Midwest Fleet Parts and Service Forum in Chicago.

Forum attendees included representatives from 14 fleet management companies and 25 parts and service directors from Chrysler, Dodge, and Jeep dealers. These attendees participated in an interactive session to “further enhance the relationship between fleets and dealers,” according to Fisher.

Chrysler representatives included Rob Richard, MOPAR director of sales and marketing, and Ron Horne, senior manager fleet and commercial service.

The meeting, and a similar customer forum held in January for the Mid-Atlantic region, supports Chrysler’s Customer First initiative to listen to customers and deliver improvements. Mopar plans to stage similar forums throughout the country in the coming months.

Forum participants determined ways to enhance Chrysler’s fleet services, including greater consistency on popular maintenance items, service advisor training, Servicenet Program awareness, and improved product availability.

Immediate feedback to the event was positive. “It was great to get in front of the dealers and discuss fleet and how we can help each other,” said John Romano, manager, Wheels MAP maintenance program.