Celebrating the magazine's 35th anniversary in the November 1996 issue, Ed talks about how it all began: "My big break came in 1961 when McGraw-Hill didn't think much of the "fleet and leasing" magazine idea I offered them, so I then became a poor, struggling entrepreneur with this publication. Armund Schoen and Zollie Frank at Wheels were encouraging; so was Hubert Ryan at Hertz. Howard Cook at Ford believed in me and the idea and was my initial mentor cracking the Detroit ad budgets (hallelujah and salvation)."

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