Element Fleet Management Canada has promoted its former chief commercial officer to the role of president.

Chris Gittens joined Element in 2013 as chief commercial officer for Canada and has worked closely with most of the company’s largest accounts across North America, the company said in a statement. He has aided in delivering a common approach to Element customers across the United States and Canada.

“My focus will be on ensuring operational excellence in everything we do, so that our customers in Canada can take advantage of new services and data-driven insights to improve their fleets,” Gittens said.

He will report to Kristi Webb, president and CEO, Element Fleet Management North America.

“Since 2012, the Canadian leadership team has built a strong foundation and driven a singular customer experience that has made customers’ fleets safer, smarter and more productive,” said Kristi Webb, president and CEO of Element Fleet Management, North America. 

Gittens succeeds Sebastien Blondin, who will pivot to a strategic business development role with the Element Fleet Management corporate team, focused on exploring new growth opportunities in adjacent markets, the fleet management company said. In this new role, Blondin reports to Element Fleet Management CEO Bradley Nullmeyer.