Image courtesy of NETS.

Image courtesy of NETS.

The Network of Employers for Traffic Safety (NETS), a longtime sponsor of the annual Drive Safely Work Week campaign, is expanding the group’s marketing efforts to include quarterly campaigns focused on changing specific driving behaviors.

A campaign aimed at raising employee awareness about the dangers and costs of speeding is set for May 8-14. The event will be held in collaboration with the United Nations Global Road Safety Week.

Each year, crashes arising from speeding cost employers an estimated $8.4 billion, according to NETS.

Employers can download campaign materials by clicking here. The materials include campaign launch sample letters and emails, fact sheets, PowerPoint presentations, pledge cards, posters, and social media and email graphics. Materials aren’t dated, so employers aren’t locked into the May 8-14 time frame if another week is more convenient.

During the designated week, employers can conduct speed training through workshops and webinars, post social media announcements, distribute fact sheets and display posters, NETS said.