Audi of America has appointed Cian O'Brien to head sales in the U.S. as executive vice president and chief operating officer, the company announced recently.

O'Brien, 39, begins his new role May 1. He reports to Scott Keogh, Audi of America's president.

O'Brien brings two decades of experiance in the automotive industry. Since 2014, he has led the sales operation of Audi UK, Audi AG's fourth-largest market. Since September, he has served as the interim director of Audi UK.

Before joining Audi UK, he was director of SEAT Ireland, leading that brand to its largest market share position after a 50% annual sales increase. Before that, Cian was general manager of aftersales for Audi Ireland, used car/fleet manager for Audi Ireland and a brand director at Kevin O’Leary Motor Group.

He began his automotive career as a salesman at a Volkswagen Audi dealership in college.