PSA Group is rolling out its light commercial vehicle (LCV) sales offering in Latin America. The Group will launch 16 new models in the region by 2021, including several commercial vehicles, such as the new Peugeot Expert and Citroën Jumpy.
The LCV segment in these markets – with a potential of one million vehicles per year – represents an opportunity to boost the Group’s growth in Latin America, according to PSA Group.
In 2016, PSA Group implemented a regional structure dedicated to the LCV segment to offer competitive products adapted to uses as well as services for its professional customers, both during and after the sale, the company said.
“PSA Group has achieved an impressive recovery in the region over the last few years and this partnership fits into the Core Model Strategy of the Push to Pass Plan. It illustrates the relevant business model that the Group has developed in Latin America for profitable growth," said Carlos Tavares, président du directoire, PSA Group.
PSA Group and its partners, EASA and Nordex, signed an assembly contract, that will allow the group to roll out the LCVs.