Developing the content and technology for a comprehensive driver safety program for a company fleet is no simple feat. And even when it's up and running, the hard work continues to ensure it's up to date and meeting the industry's needs. A well-planned and executed safety program has the potential of saving a company a substantial amount of money and making our roadways safer for everyone.

ARI, a global fleet management company headquartered in New Jersey, has been offering its North American Driver Safety Program for approximately four years. The program currently includes 44 modules — courses that are designed to correct a specific driving flaw, like hard braking — including two new ones in 2016.

Red Hawk Fire & Security, an ARI client that has implemented the driver safety program, has seen a 68% drop in the number of accidents year over year. Not only are they producing safer drivers, they've seen a $1 million savings in liability costs, according to ARI.

The ideas for the modules come from everywhere, both on the client end and internally at ARI. And once the idea is accepted as something that ARI wants to add to its driver safety repertoire, here's the development process (all along, verifying the content with experts and doing quality control):

  1. Research and define the requirements for the module
  2. Develop an outline
  3. Storyboard the module
  4. Develop the script
  5. Shoot video if required
  6. Build the graphics and animations
  7. Build the module
  8. Complete voiceover narration
  9. Final build & quality assurance
  10. Load into production

This process, along with 3-D graphic technology that makes these training simulations as real as possible for the drivers, has resulted in a comprehensive safety program that has proven results.