Ford Motor Company announced the appointment of Rajendra “Raj” Rao as CEO of Ford Smart Mobility LLC, Ford’s subsidiary working to design, build, grow, and invest in emerging mobility services.
As CEO, Rao will lead the creation and growth of Ford Smart Mobility LLC’s various businesses, including the recently announced City Solutions business, the Chariot shuttle business, and Greenfield Labs, Ford Smart Mobility LLC’s business model incubator.
Rao will report to Jim Hackett, Ford Smart Mobility LLC chairman, and will be based in Palo Alto, CA.
Ford Smart Mobility LLC is part of Ford’s expanded business model to be both an auto and a mobility company. Ford Smart Mobility LLC is working with Ford’s product development, research and advanced engineering, marketing and data analytics teams to develop commercially-ready mobility services and invest in promising mobility-related ventures.