Several Infiniti executives spoke at the Arab Luxury World conference, which took place in Dubai, to identify various industry trends and topics within the region. Infiniti was the sole automotive partner for the conference for the third year in a row, according to a release.
Juergen Schmitz, managing director for Infiniti Middle East, spoke on the opening panel about the region's changing luxury landscape. The panel focused on market trends, sector outlooks, and areas of opportunity for luxury brands.
Later in the day, Francesca Ciaudano, deputy general manager of marking and public relations, participated in a panel on digital strategy. The panel highlighted the importance of having a multi-platform approach to digital engagement as well as using various tools to measure and deliver a strong ROI.
Karsten Jankowski, senior manager for marketing, also participated on a session about identifying the ways that luxury brands can market to millennials. Key insights include the importance of a focused strategy and the value of adding emotional and aspirational value to millennial-focused campaigns.
Arab Luxury World is an annual two-day conference held by Mediaquest. 600 individuals attended from across the luxury industry including manufacturers, retailers, distributors, financial sector players, and fashion designers. The event took place June 1st and 2nd in Dubai, UAE.