Jaguar North America has begun sending 2017 XE sedans and F-Pace luxury SUVs to U.S. dealers for exclusive customer launch events in late May, Jaguar has announced.
The XE arrives as Jaguar's BMW 3-Series fighter that will also compete with the Mercedes-Benz C-Class, which was relaunched for the 2015 model year, and redesigned 2017 Audi A4 in the fiercely competitive entry-luxury category.
Jaguar dealers will host more than 75 of the dealer events from May 23 to 31.
Like BMW, Jaguar is offering a maintenance warranty with the XE. The vehicles will retail for $35,895 for the XE and $41,985 for the F-Pace.