SEAT commemorated the 15th anniversary of its installation in Mexico, a country that has been a key market in the Spanish brand’s strategy since 2001, with a celebration at the company’s headquarters in Puebla City, Mexico.
In 2015, SEAT sold a total of 24,148 cars in Mexico, and closed the year with its second best historic sales result and the fifth year of consecutive growth. In the first quarter of 2016, SEAT deliveries in Mexico grew at a steady pace, posting a 4.4% increase at over 6,100 units sold.
Mexico currently has the fourth largest in sales volume, surpassed only by Germany, Spain, and the United Kingdom, according to the company.
“Mexico is a key country for SEAT and has made a decisive contribution to the increase in worldwide sales. With the launch of the Ateca and the renewal and expansion of our range, we will be well-equipped to continue the sustained growth path in Mexico we have experienced in recent years,” said Luca de Meo, SEAT’s executive committee president.
The celebration ended with the appearance of the new SEAT Ateca, which was shown for the first time outside Europe. Sales of the Ateca will begin in Mexico in the first quarter of 2017, according to the company.
The SUV segment grew by 20% in Mexico in 2015 and already accounts for one of every five vehicles currently sold in the country, according to the company.