The Holman Automotive Group pledged approximately $1.375 million to United Way during the company's 2015 "Changing the Game" fundraising campaign, which marks the fifth consecutive year that the annual fundraising efforts have led to a donation that surpassed $1 million threshold, according to Holman.
The $1.375 million raised during this year's campaign also marks a new highpoint for the long-running initiative and this record-breaking amount is due in large to 547 first-time donors.
For the first time, this year's campaign encompassed the Holman Automotive Group businesses and locations throughout the U.S. and Canada. The group consists of the global fleet management company ARI; work truck upfitter Auto Truck Group; 26 retail auto dealerships in Pa., N.J., and Fla.; Holman Parts Distribution; and Steward Financial Services.
The funds raised from each business entity were channeled directly to the local communities each location serves. Most notably, 67% of the $1.375 million was designated specifically to United Way's Impact Fund which focuses on four core areas of education, financial stability, health and basic needs. United Way has found that investment in these four critical areas leads to tangible and meaningful change.
"Philanthropy and community service are among the core tenets of our corporate philosophy and continue to be fundamental to who we are as an organization," said Mindy Holman, chairman of the Holman Automotive Group. "This commitment embodies my grandfather's mission to give back to the communities that help to support our success."
In addition to the fundraising campaign, employees also supported United Way during the annual Holman Days of Caring initiative during the fall. Together, Holman Automotive Group employees volunteered to work with local non-profit agencies, helping to make a difference throughout the communities in which they live and work. The 2015 Days of Caring initiative reached new heights with nearly 400 Holman volunteers assisting 35 community service agencies throughout the region — an increase of more than 50% compared to 2014.