As the first DS Store in Africa, the new Tunis outlet highlights the DS international development strategy with its focus on major cities worldwide. The opening ceremony was the première appearance in Tunisia of New DS 5, the DS flagship,.

“This is a key event, because a dedicated DS outlet greatly enhances brand visibility to customers and prospective customers alike. Development of a dealer network is a major aspect of brand advancement and the Tunis DS Store proves that the process is well under way.” Said DS chief Yves Bonnefont

The Tunis DS Store measures 254 square meters and offers customers immersion in the DS brand experience. As in all DS Stores, the cars are located facing a comfortable central lounge area. Star of the showroom is New DS 5, released officially on the Tunisian market at yesterday’s ceremony.