<p><em>Photo courtesy of AmeriPride.</em></p>

AmeriPride Services, a textile rental services and supply company, has launched its Complete Customer Care (C3) Mobile app to support customer service managers using a touch-screen tablet.

The Windows-based platform runs on Dell Venue tablets and provides the service team with access to accurate, real-time information such as customer program details, as well as any recent service requests, account changes and communications between the customer and AmeriPride. This information remains accessible throughout the day while working online or offline, and helps managers organize their service team's activities and plan more effective customer visits.

C3 Mobile also works in tandem with AmeriPride's new customer portal so that when a customer communicates an issue or need, the system immediately alerts the appropriate manager, ensuring a timely response and resolution.

AmeriPride's customer operations and information systems teams developed the new application in-house using the Windows platform and then submitted it to Microsoft.

C3 Mobile is the latest phase of AmeriPride's comprehensive Complete Customer Care program that launched in 2009 with the goal of improving customer satisfaction through more frequent customer visitation and improved training for managers and service drivers.

Other new digital tools that AmeriPride launched in the last year to help improve the customer experience include an enhanced Web store, custom eStores to help qualified customers better manage their uniform programs, and a mobile-friendly customer portal which allows customers to access and pay bills online, view delivery dates for products and services, and communicate directly with their service team.