LINE-X Protective Coatings, a developer and provider of high-performance protective coatings, has announced the grand opening of its first master franchise in Australia. Based in Welshpool, the store includes a spray-booth for LINE-X applications as well as automotive and camping accessories. As a master franchise, the Welshpool store plans to launch five pilot stores across each state as it further develops the Australian model.

“LINE-X is 300-percent tougher than the industry standard and is a well-established and proven brand in over 46 countries worldwide,” said John Lewis, financial controller of LINE-X Australia. “From spraying the Pentagon to my old trailer, you can’t argue with the strength of LINE-X. We’re excited to be launching our first store, here in Welshpool, and look forward to expanding the LINE-X business throughout Australia.”

Aside from the LINE-X Protective Coatings products the new store will offer, there will be opportunities for future franchisees to offer the Truck Gear by LINE-X accessories. Additionally, the company has secured a number of strategic partnerships with other local accessory brands.