The CNH Industrial N.V. brand Iveco has arrived in the Malaysian market with a full line-up of commercial vehicles from its heavy-, medium-, and light-duty ranges. The brand has partnered with F.A. Trucks Sdn Bhd, a wholly-owned subsidiary of Federal Auto Holdings, which was appointed in 2014 as the exclusive distributor for the sale of Iveco vehicles, service support, and the sale of genuine spare parts in the market.
During a press conference announcing the arrival of the brand, Trucks in Kuala Lumpur, members of Senior Management from Iveco and Federal Auto Holdings presented their business strategy for the market, and their plans for the further development of the sales and service network. The five key product ranges in the Iveco line-up were introduced: the Daily light-duty commercial vehicle, the medium-duty Eurocargo truck, the heavy-duty Stralis truck, the off-road heavy Trakker, and the 682 heavy-duty truck. The product offering is complemented with a full range of after-sales and financing which will take advantage of Federal Auto Holdings’ local presence in the country, according to the companies.
“Malaysia is an important market with a dynamic automotive sector. We are entering this competitive market with a full line-up of 14 models, and with the help of F.A. Trucks, we are confident that discerning fleet and transport operators and business owners in Malaysia will appreciate the proven quality, durability, reliability and, most importantly, the cost-efficiency of Iveco products. The technology that goes into every Iveco vehicle has proved its worth on roads around the world, and in the extreme conditions of the Dakar rally,” said Michele Lombardi, APAC Iveco Brand leader.