Goodyear has appointed Jean-Denis Perche as general manager for the Middle East and Africa regions.
Perche previously worked as sales and marketing director for the tire company. He has been with Goodyear since 2004.
He started his career in Germany in 1996 at Euromaster as marketing manager. In 1998 he was promoted as marketing director. Perche joined Dunlop in 2002 as pricing and business intelligence manager in Germany.
In 2004, he came back to Goodyear Dunlop Tires France as brand manager for Dunlop. He then took over the marketing director position in 2007 before moving on to head the Consumer Tires Division in April 2010 until his recent move to the MEA region.