DEARBORN, MI - Ford is taking the new 3.5L EcoBoost-powered F-150 across the country for individuals to test drive in a nationwide tour of 60 cities before it goes on sale.
The one-on-one test drives will be held throughout the country from mid-November through end of January 2011. Ford will go to a customer's home, workplace, or a convenient community location for the test drive.
Individuals can register for a test drive at www.drivef150ecoboost.com. Ford dealerships in some markets are also hosting truck celebrations and test drives.
For every test drive conducted, Ford will donate $10 to the customer's choice of two charities: the Juvenile Diabetes Research Foundation or Future Farmers of America.
An additional customer-drive campaign that wraps up next week offered thousands of customers this fall drives in the truck as part of the Built Ford Tough Round-up 2 program. The program traveled to seven cities, with user reactions available for viewing on YouTube at www.youtube.com/v/2_ih0MxSof4 or www.youtube.com/v/CV0znHFA26k&NR=1.
The automaker is also presenting a series of online documentaries called "Torture Test" to prove out the new truck engine. The series begins with a randomly selected engine from the Cleveland Engine Plant going through a variety of extreme laboratory and on-road tests. Tests the EcoBoost-powered truck performs include hauling timber in the Northwest, towing an 11,000-lb. trailer at top speeds at the Homestead-Miami Speedway, and competing head-to-head with competitive trucks towing 9,000 lbs. on steep grades at Davis Dam, Nevada.
The "Torture Test" series ends with the engine being pulled from the F-150 and installed in an off-road racing truck to compete in the Baja 1000 on Nov. 18. The episodes can be viewed as they are completed at www.fordvehicles.com/trucks.
Originally posted on Green Fleet Magazine