VIDEO: Automotive Fleet's Ice Bucket Challenge

Automotive Fleet's Sherb Brown, vice president and group publisher, and Editor Mike Antich accepted the Ice Bucket Challenge to help raise awareness and funds for ALS.

Brown and Antich doused themselves in reclaimed ice water on Friday, Aug. 28, to show support for the cause. The two had been challenged by Ron Shoemaker, CEO of Flexco Fleet Services.

They in turn issued the challenge to six others. Brown challenged Ed Peper, GM's U.S. vice president of fleet and commercial; Kevin Koswick, Ford's director of North American Fleet, Lease and Remarketing Operations; Robert Hegbloom, head of the Ram Truck brand; and Dave Depew, Toyota's corporate fleet manager.

Antich challenged Greg Tepas, CEO of Emkay Inc.; and Jim Halliday, North American president of Element Fleet Management.