AmeriFleet will begin a company-wide training initiative for its more than 350 employees based at its headquarters in Alpharetta, Ga., and other regional North America offices, the company announced.

The program will focus on five areas to enhance employee performance, including improving customer intimacy, enhancing outcome ownership, optimizing technology, streamlining processes and procedures, and being more proactive.

The program came following feedback from nearly 20 customer focus groups and more than 150 interviews with top fleet managers and fleet management companies.

"This training initiative is a direct result of the customer feedback we heard during our "Voice of the Customer" interviews, and we believe it will help us not only optimize our offering, but help our people provide the kind of world class experience our clients deserve every day," said Steve Gibson, senior vice president of customer and market experience.

The training program will be led by Terri Stiffler, an AmeriFleet veteran.