MECL- SONY, the exclusive distributor of Sony consumer electronics, IT, entertainment related products for the Kingdom of Saudi Arabia, has selected MobiWork MWS to help manage its field marketing operations fleet and merchandiser network.

MECL – SONY underwent a rigorous selection and evaluation process before selecting the Florida-based MobiWork. The solution had to address the entire needs of both its fleet of merchandisers and the office-based management team, including time and location tracking, route planning, product catalog and store inventory management, sales target management, sales orders capture, sales rankings and achievements management, messaging capabilities, dashboards, automated reports, and the solution also had to operate when there is no — or limited — network connectivity.

“Our goal was to select and put in place the best solution possible for our operations. MobiWork was the clear choice,” said Khaled Yousef, MECL - SONY Marketing Manager. “We have successfully deployed the solution in Saudi Arabia. SONY Middle East and Africa headquarters based in Dubai — who have been involved in all aspects of the solution, are also looking forward to implementing the MobiWork solution within their countries."