The U.S. Department of Transportation is launching its first-ever national advertising campaign to bring greater awareness of the hazards of distracted driving starting April 7.
The $8.5 million campaign, which coincides with National Distracted Driving Awareness Month, will roll out on television, radio, and in the digital realm using the phrase, "U Drive. U Text. U Pay." It will run through April 15.
To view a new TV ad that's part of the campaign, click on the photo or link above.
An estimated 3,328 people were killed and 421,000 injured in distraction-related crashes in 2012, according to David Friedman, acting administrator of the National Highway Traffic Safety Administration (NHTSA).
NHTSA is an agency within the Department of Transportation.
The campaign also coincides with law enforcement's crackdown on distracted driving. Currently, 32 states ban text messaging for drivers, while 12 states prohibit use of hand-held cell phones. Also, 37 states ban cell phone use by novice drivers.