GPS Insight, a provider of GPS fleet tracking technology, sponsored a survey by Bobit Business Media that dives into fleet manager mindsets pertaining to GPS tracking technology.
An online survey was sent out to Bobit Business Media subscribers of Automotive Fleet Magazine and Government Fleet Magazine. There were 500 respondents of the survey that comprised of several management profiles for U.S. businesses with fleets of all sizes.
The survey’s data was analyzed in the Fleet Management Technology Report which highlights the current adoption rate, thought processes in choosing a provider, the benefits expected and experienced, and the ROI found. This report is intended to provide fleet managers with insight into who is using GPS tracking software, who isn’t, and why.
- US Adoption rate of GPS tracking software: 45%
- Large fleets have the most significant adoption rate
- Fleet executives choose GPS tracking providers based on monthly fees, ease of use, and ROI
- 66% say businesses can expect full ROI in 1 year or more
“We worked with Bobit to provide a consensus of what fleet managers across many industries and sizes expect from this growing technology," said GPS Insight’s Director of Marketing, Ryan Driscoll. "We found the results to be quite interesting and predict this report will be a useful resource for fleet-based businesses.”
Download a copy of the 2014 Fleet Management Technology Report HERE.