The Mahindra Group is expecting to grow sales in South African passenger car market by 50 percent in 2013.

Last year, the South African passenger car market had grown by 9 percent, whereas Mahindra's sales volume in this segment shot up by 66 percent, according to a report from NDTV.

In South Africa, the lead business for Mahindra is automotive, with its vehicles having been sold locally since 2004. The group said it has set its sights firmly on the African continent as part of its growth plans.

Mahindra Group is currently operating in 30 African countries with the automotive side of the enterprise doing brisk business in 25 of them, according to the NDTV report.