As part of its ongoing European expansion strategy, Enterprise Rent-A-Car has selected new franchise partners in Poland and the Czech Republic, providing greater choice and mobility to customers across all major airport and city locations in these two European markets, according to the company. These agreements consolidate the company’s footprint in Central and Eastern Europe, further increasing access for customers.
HT Centrum Group Sp.z.o.o. has been appointed as the franchise partner in Poland. It brings over 15 years’ experience in the automotive sector in Eastern Europe through its dealerships and service center operations, as well as car rental provision.
Czechocar CZ Ltd is the selected franchise partner in the Czech Republic. Founded in 1993 during the country’s transition to a market economy, Czechocar has established itself as a leader in the Czech car rental market, according to Enterprise.
According to Enterprise, both companies have been carefully chosen for their operational excellence and strong commitment to customer service, ensuring that the culture and values of Enterprise’s growing franchise network remain aligned with the company’s founding values.
The company said that Enterprise’s growth strategy is aimed at increasing choice, value, and service to travelers journeying internationally and within Europe through sustainable, long-term relationships with respected local businesses, and in particular to existing Enterprise customers who value the company’s customer focused ethic.
These latest partnerships will further extend the Enterprise Rent-A-Car network in Europe. This is through a combination of corporately owned locations in the UK, Ireland, France, Germany and Spain, as well as franchise territories, to bring the brand ever closer to delivering a pan-European rental operation for its customers, according to Enterprise.