Enterprise Rent-A-Car has appointed SharingMatters BV to develop an Enterprise-branded rental business in the Netherlands. This forms part of Enterprise’s ongoing European growth strategy, according to the company.

The company will establish a presence across major Dutch airports, with the first expected to be open at the start of September 2013. This will be followed soon after by the country’s major train stations. The aim is to deliver a network of rental locations across the Netherlands at major transport and city hubs to serve the increasing demands of inbound leisure and business travelers, according to the company.

The appointment of SharingMatters marks another step in Enterprise’s European expansion program aimed at offering greater choice to global travelers looking for high-caliber, service-focused rental. With this latest move, Enterprise continues to extend its reach ever closer to a network representing 100 percent of European car rental demand.

The newest player in the Dutch car hire sector, SharingMatters was established by a management team led by Thomas Wolters, according to Enterprise. With long and deep car rental experience and a keen understanding of the needs and expectations of international and domestic renters, SharingMatters brings together some of the most talented rental experts with an impressive record of success. The company aims to target a mobility market worth over €1 billion per year.

According to Enterprise, the Netherlands is one of Europe’s strongest economies with a population of nearly 17 million. The country is also home to a large base of multinational corporations as well as a prosperous domestic population.